Lacoste improves its customer and employee experience thanks to its "Retail Academy"



In 2014, Lacoste launched its “Retail Academy”, a corporate university that uses Talentsoft technology. The goal is to develop an internal training program based on four major themes: the brand, the product, customer experience, and management.


  • Offer a unique and unified Lacoste experience across the globe
  • Train store employees who don’t have access to a computer workstation
  • Create experts in content production
  • Immerse employees in the company’s brand
  • Follow-up detailed reports on use and acquisition to facilitate deployment in each country


  • Increase in employee engagement, according to the latest motivation survey carried out internationally
  • Decrease in employee turnover, with a rate below the industry’s average
  • Improved customer experience: significant increas in “Net Promoter Score”
  • Increase in customer satisfaction: imrpoved results form “Mystery Shopper” operation
  • Lacoste chose LMS & LCMS: 80% participation rate (90% in Asia, 75% in Europe)


More information on the applications used by this customer.

Talentsoft LCMS

Learn more

A set of adaptive tools at everyone's fingertips, making it possible to create quality content quickly and close knowledge gaps faster than ever.

Learn more

Engage each member of the LMS community with unique development opportunities to make learning go viral within your organisation.

Learn more
With the implementation of Talentsoft LCMS and LMS, we've noticed a major increase in our employees' engagement, employee turnover rate that is well below the industry's average, and improvements in customer experience and satisfaction.
Isabelle Damour
Lacoste Academy Retail Director — Lacoste
Previous testimonial
Group SOS
Next testimonial